Bulgaria News » Kyustendil News Bulgaria » Kyustendil » Travel: Seeking rest and relaxation? Bulgaria taps into the wellness trend as spa tourism rises 15%
News channel or source: https://www.euronews.com/travel/2026/04/16/seeking-rest-and-relaxation-bulgaria-taps-into-the-wellness-trend-as-spa-tourism-rises-15
Published on: Wednesday 15 April 2026
Bulgaria is positioning itself as a spa destination, with a year-round tourism strategy also focused on health, food, mountain, pilgrimage and luxury travel. In an age where burnout is real, ...